About the Client:
Leylək is a baby diaper manufacturing company based in Baku, Azerbaijan. They are dedicated to producing high-quality and reliable products for infants, focusing on the needs of parents and babies.
The Challenge
The main task was to develop a distinct corporate identity and visual style for Leylək’s advertising and social media presence. The challenge involved creating visuals that would resonate with parents, conveying a sense of trustworthiness, care, and the gentleness associated with baby products. The design needed to be bright, appealing, and clearly communicate the brand’s values across various digital platforms and advertising channels.
result
My Role & Approach:
As the graphic designer on this project, my role was to translate Leylək’s brand essence into engaging and effective visuals for their marketing efforts. My approach focused on:
Establishing Brand Tone: Crafting a visual style that evokes feelings of warmth, safety, and reliability, crucial for a baby product brand.
Target Audience Appeal: Designing visuals specifically to connect with parents, using colors and imagery that are appealing and reassuring.
Multi-Platform Optimization: Developing assets suitable for both advertising campaigns and consistent use across social media, ensuring visual impact and brand recognition.
Cohesive Visual System: Creating a unified look and feel that strengthened Leylək’s presence and differentiated it in the market.