The Challenge:
The primary objective was to develop engaging digital advertising creatives strictly adhering to the established Yves Rocher brand guidelines. This required meticulous attention to detail, ensuring the exclusive use of the company’s existing design elements, approved fonts, and precise brand color palettes. The goal was to produce visuals that not only resonated with the brand’s natural essence but also effectively captured and retained audience attention across various digital platforms.
Result
My Role & Approach:
As a graphic designer on this project, my role involved taking the core brand identity of Yves Rocher and translating it into dynamic and effective advertising visuals. My approach focused on:
Strict Brand Adherence: Ensuring every creative strictly followed Yves Rocher’s brand guidelines, maintaining consistency in visual language.
Creative Adaptation: Innovating within the established framework to create fresh and appealing designs.
Audience Engagement: Developing visuals optimized for digital platforms, aimed at attracting and holding the attention of the target audience.